A manifesto for today's top executives, entrepreneurs, and leaders: pivot or die. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a "pivot" framework for leaders in technology and beyond to stay flexible and agile: The startup pivot: how startups can shake up industries and maximize the advantage of new ideas The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors 272 pages hc