We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires? In The Perfect Story, Karen Eber--leadership consultant, professional keynote storyteller, and TED speaker--shares the science of storytelling to teach you how. 288 pages hc