In 15 Tools to Turn the Tide, Seth Freeman shares field-tested techniques that can turn anyone into a much better negotiator. He also gives you a suite of customized, step-by-step devices--simple phrases, mnemonics, glance-and-go play sheets, and more--that you can learn, remember, and deploy well whenever you need them. Digestible, memorable, and groundbreaking, these tools are also designed to help you "win warmly"--doing well for yourself, even as you care for the other person too. 304 pages hc